Wednesday, November 11, 2009

I Only Need One EZ Link Card In My Purse

Dear product designers of credit cards/ loyalty cards/ membership cards/ staff passes etc,

Please stop adding EZ Link function to your cards. At the rate you are "revamping" your cards, I'll need to get 12 separate purses to store my 19 cards. Or I won't be able to get up the bus cos the reader can't read multiple EZ Link linked cards in one purse.

I suppose you drive a lovely BMW and have never taken the public transport in the past 5 years. It must have made perfect sense to you add the one most important need of common consumers - convenience of not having multiple EZ Link cards cos "I already have the EZ Link function in a DBS Live Fresh card". However, you have forgotten that "I also own UOB One Card and 2 EZ Link cards". Already, I'll have 4 different purses for these cards.

A friendly opinion - It would have save you a lot of money if some market research was done before hand.

From the common commuter,
Chowchow

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