And because the concept was so classic, Mentos commercials have since then become synonymous with having a brainwave. Which brings me to this episode -
In my school days, we used to hang out around the Starbucks tables in the canteen during our breaks. These tables were prone to losing their rubber ends and rocking about.
Once, we got irritated over a particularly rocky table. Gek Leng took out a piece of paper and started humming the Mentos song while folding the paper. Then he bent down and slotted the paper under the shorter leg.
And ta-dah, a Mentos commercial idea was born! The ingenuity was not the paper but singing a Mentos song to accompany the scene :D
Sometimes, don't we just need a stroke of brilliance to entertain ourselves? *winks*
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